Shopify Theme Built for Beauty Brands
Hehku · Part of Taiga · includes all the essentials for growing beauty brands — from product-focused storytelling and routine builders to swatches, guides and flexible promotional sections designed to drive discovery and sales.
Built by Woolman
Woolman is a Shopify-focused agency with years of experience building and growing ecommerce brands across industries. That hands-on work shapes how we design our themes — with a deep understanding of what actually drives conversions, usability, and long-term growth.
Powered by Taiga
Taiga is the foundation behind Hehku — a modern, high-performance Shopify theme built for flexibility and speed. It provides a robust set of sections, features, and customization tools that adapt to different business needs without compromising on performance.
Curated as Hehku
Hehku is a purpose-built preset for beauty brands. Instead of starting from scratch, you get a carefully curated set of sections, features, and shopping experiences tailored for beauty — helping you launch faster and build a store that supports how beauty products are discovered and bought.
Hehku is built for beauty brands that want to combine strong visuals with effortless product discovery. Featuring skin-focused navigation, promotional layouts, product education sections and flexible merchandising tools — all included and ready to use.
Guide your customers
Turn Skincare Advice Into Shopping Journeys
With built-in skin type guide layout, routine sections and educational layouts, Hehku helps beauty brands combine content and commerce naturally. Customers can discover products through skin concerns, routines and ingredient-focused recommendations — all without custom development.
Designed for discovery
Product pages built for Beauty Brands
Hehku combines immersive product imagery, ingredient highlights, texture indicators and routine-focused merchandising into one seamless shopping experience. From skincare benefits to complementary products, every section is designed to help customers explore, understand and confidently purchase beauty products.
Sell complete routines
Encourage cross-selling naturally
Hehku supports routine-based shopping with dedicated skincare education sections, complementary product recommendations and complete lineup features. Customers can easily discover products that fit their skin goals and daily routines.
Product cards
Portrait Cards, Secondary Hover, Quick Buy & Custom Badges
Use portrait product cards that fit perfectly with beauty and skincare imagery. A secondary image appears on hover to showcase textures, lifestyle photography or complementary visuals. Quick Buy helps customers add products directly from collection pages, while customizable badges highlight bestsellers, promotions, routines or trending products.
Build engaging beauty storefronts with video
Use video to highlight routines, ingredients, tutorials and UGC-style content throughout your storefront — helping customers connect with your products in a more authentic and engaging way.
Hehku includes flexible layouts for showcasing tutorials, creator content, before-and-after visuals and customer moments — helping beauty brands blend storytelling and commerce seamlessly.
Ready to launch your beauty brand?
Hehku gives you everything you need to build a world-class online store for your beauty brand. Start your free trial and customizing today.